EC Rep Labelling Requirements: What Must Appear on Your Product (2026)

EC Rep Labelling Requirements: What Must Appear on Your Product (2026)

If you sell physical products to EU customers and you have appointed an EC Rep or EU Authorised Representative, you are required to display their details on your product or packaging. This is not optional — it is a mandatory labelling requirement under both CE marking directives and the General Product Safety Regulation (GPSR). This guide explains exactly what must appear on your product, where it must appear, and how to implement it correctly.

Quick Answer: What Must Appear on the Label?

Under GPSR (in force since December 2024), your product or its packaging must display:

1. Name of the EU Responsible Person (your EC Rep / EU Authorised Representative)
2. EU postal address of the EU Responsible Person
3. Contact information (email address or website)

This information must be in addition to the manufacturer's details and must be legible, durable, and clearly visible.

Legal Basis: Which Regulations Require EC Rep Labelling?

EC Rep labelling requirements come from two main sources:

For most non-EU sellers of consumer goods, GPSR is the primary regulation that requires EC Rep labelling. CE marking requirements apply additionally if your product falls into a CE marking category.

What Exactly Must Appear on the Label?

Under GPSR (All Consumer Products)

GPSR Article 9 requires the following information to be included on the product or its packaging:

Responsible Person details:

• Legal name of the EU Responsible Person (your EC Rep / EU Authorised Representative)
• Full EU postal address (street, city, postcode, country)
• Contact email address or website

Manufacturer details:

• Name and trademark of the manufacturer
• Postal address of the manufacturer
• Contact email or website of the manufacturer

Product identification:

• Type, batch, serial number, or other identifier that allows the product to be identified

Safety warnings:

• Any safety warnings or precautionary information required for the product category

Under CE Marking Directives

For CE-marked products, the EC Rep's name and address must appear on:

• The product itself, or
• The product's packaging, or
• The accompanying documentation (instruction manual, Declaration of Conformity)

The exact placement depends on the specific directive. For most CE marking categories, the product label is the preferred location.

How to Format the EC Rep Information on Your Label

There is no single mandated format, but the information must be clear, legible, and durable. Here are practical formatting approaches:

Option 1: Text label (most common)

EU Responsible Person:
[Company Name]
[Street Address]
[City, Postcode, Country]
[Email or Website]

Option 2: With label prefix

EU Rep: [Company Name], [Address], [Email]

Option 3: Combined with manufacturer details

Manufacturer: [Your Company Name], [Your Address]
EU Responsible Person: [EC Rep Name], [EC Rep Address], [EC Rep Email]

Minimum font size: The information must be legible — typically at least 6pt for printed labels, though GPSR does not specify a minimum size. Use the smallest size that remains clearly readable.

Language: GPSR does not require the label to be in the local language of the destination country for the Responsible Person's contact details. However, safety warnings must be in the official language(s) of the EU member states where the product is sold.

Where Must the Information Appear?

GPSR allows flexibility in placement. The information can appear on:

1. The product itself — printed, engraved, or embossed directly on the product
2. The product's packaging — on the box, bag, or outer packaging
3. An attached label or tag — a physical label attached to the product
4. Accompanying documentation — instruction manual or insert (only acceptable if the product is too small for a label)

Priority order: Product → Packaging → Documentation

For small products where labelling is impractical (e.g., jewellery, small accessories), the information can appear on the packaging or an attached tag. For very small products, GPSR allows the information to be provided on a document included with the product.

EC Rep Labelling for Amazon and Etsy Listings

In addition to physical product labelling, Amazon and Etsy require you to submit your EU Responsible Person's details electronically through their platforms.

Amazon: Submit via Seller Central → Account Health → Regulatory Compliance → GPSR. The information submitted must match the details on your physical product label.

Etsy: Add via Shop Manager → Settings → Partners you work with → EU Economic Operator. Individual listings also require product-specific safety information in the Product safety section.

Important: Electronic submission to platforms does not replace physical product labelling. Both are required independently.

Practical Implementation: How to Update Your Product Labels

For New Products (Not Yet Manufactured)

The simplest approach: add the EC Rep's details to your product artwork before the next production run. Work with your manufacturer to include the information in the product design or on the packaging artwork.

Timeline: Allow 2–4 weeks for artwork updates and production changes.

For Existing Inventory (Already Manufactured)

For products already in stock or in transit, you have several options:

Option 1: Sticker labels. Apply a sticker with the EC Rep's details to the product or packaging. This is the fastest solution for existing inventory.

Option 2: Insert cards. Include a small card in the packaging with the required information. Acceptable for products where labelling the product itself is impractical.

Option 3: Hang tags. For clothing, accessories, and similar products, add a hang tag with the EC Rep's details.

Option 4: Overprint. For packaging, overprint the EC Rep's details on existing stock using a label printer.

For Amazon FBA Sellers

If your products are stored in Amazon FBA warehouses, you have two options:

1. Relabel at the warehouse: Amazon offers a labelling service (FBA Label Service) that can apply labels to products. Contact Amazon Seller Support to arrange relabelling of existing FBA inventory.

2. Recall and relabel: Request a removal order for your FBA inventory, relabel the products, and send them back to FBA.

For new shipments to FBA, ensure the labelling is correct before sending products to the warehouse.

EC Rep Labelling for Digital Platforms and Online Listings

GPSR also requires that product safety information — including the Responsible Person's details — is displayed to consumers on online listings. This means:

• Product pages on your own website must display the Responsible Person's name and contact details
• Marketplace listings (Amazon, Etsy, eBay) must include the Responsible Person's details in the designated compliance fields
• QR codes can be used to link to a product information page that contains the required details (acceptable under GPSR as a supplement to physical labelling, not a replacement)

Common Labelling Mistakes to Avoid

Mistake 1: Using only an email address without a postal address. GPSR requires a full EU postal address. An email address alone is not sufficient.

Mistake 2: Using a PO box as the address. A PO box is generally not acceptable as the EU Responsible Person's address. The address must be a physical location where the representative can be reached by EU authorities.

Mistake 3: Listing the EC Rep's address but not their name. Both the name and the address are required. One without the other is non-compliant.

Mistake 4: Using the same label for EU and non-EU markets without the EC Rep details. If you sell globally, your EU-destined products must have the EC Rep details. Products sold to non-EU markets do not require this information, but using a single label for all markets (with the EC Rep details included) is the simplest approach.

Mistake 5: Not updating labels when changing EC Rep providers. If you switch to a different EU Authorised Representative, you must update your product labels to reflect the new provider's details. Outdated EC Rep information on labels is a compliance violation.

Frequently Asked Questions

Does the EC Rep information need to be in the local language of the destination country? No, for the EC Rep's contact details. However, safety warnings must be in the official language(s) of the EU member states where the product is sold. The EC Rep's name and address can be in any language.

Can I use a QR code instead of printing the EC Rep's details on the label? A QR code can supplement physical labelling but cannot replace it entirely. The EC Rep's name and address must be physically present on the product or packaging. A QR code linking to additional information is acceptable as an addition.

What if my product is too small to include all the required information? GPSR allows for reduced labelling on very small products, with the remaining information provided on accompanying documentation or packaging. However, the minimum requirement is that the product can be identified and the Responsible Person can be contacted.

Do I need to update labels on products already sold to customers? No. GPSR labelling requirements apply to products placed on the market after December 13, 2024. Products already sold to consumers before that date are not required to be recalled solely for labelling updates.

How long must the EC Rep information remain legible on the product? GPSR requires that the information be durable and legible throughout the product's expected lifetime. Use printing methods appropriate for the product type — for example, waterproof printing for products that may be exposed to moisture.

Summary

EC Rep labelling under GPSR requires your product or packaging to display the EU Responsible Person's name, EU postal address, and contact information. This requirement applies to all physical consumer products sold to EU customers, regardless of product category or sales channel.

The practical steps are:

1. Appoint a qualified EU Authorised Representative
2. Obtain their name, address, and contact details
3. Update your product artwork or labels before the next production run
4. For existing inventory, apply sticker labels or insert cards
5. Submit the same details to Amazon, Etsy, and other platforms electronically

One EU Authorised Representative covers all products and all platforms — you do not need separate representatives for different products or marketplaces.

AuraDPP provides EU Authorised Representative services for non-EU sellers, including GPSR Responsible Person coverage, Amazon and Etsy submission, and written mandate. View service details and pricing.

Related articles:

• What is an EC Rep? The Complete Guide for Non-EU Sellers
• EU Authorized Representative vs EC Rep: What Is the Difference?
• What is GPSR? Complete Guide for Non-EU Sellers
• Amazon GPSR Error: Fix Guide