EU Authorised Representative & GPSR Compliance for Pakistan Sellers | AuraDPP

Pakistan Amazon FBA sellers and textile exporters selling to EU customers are legally required to appoint an EU Authorised Representative under the EU General Product Safety Regulation (GPSR, EU 2023/988), which entered into force on 13 December 2024. AuraDPP provides EU AR service from €99/month with fast setup — accepted by Amazon EU, eBay, Etsy, and all major EU marketplaces.

Do Pakistan Amazon FBA Sellers Need an EU Authorised Representative?

Yes. All non-EU sellers placing physical products on the EU market — including Pakistan Amazon FBA sellers — must appoint an EU Authorised Representative. This applies to Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, Amazon.se, and all other EU marketplaces. Without an EU AR, Amazon may deactivate your EU listings. AuraDPP provides a registered EU address in Bratislava, Slovakia (EU member state) from €99/month.

Pakistan Industries Most Affected by GPSR

Pakistan's strongest export industries — textiles (Faisalabad), leather goods and sports goods (Sialkot), surgical instruments (Sialkot), and garments (Karachi, Lahore) — are all subject to GPSR EU AR requirements. Additionally, the EU Digital Product Passport (DPP) for textiles is expected to become mandatory for Pakistani textile exporters under the ESPR framework (EU 2024/1781). The European Commission is finalising the delegated acts for textiles; the current indicative timeline points to 2027–2028, though the exact date remains subject to regulatory confirmation. Pakistani textile exporters selling garments, home textiles, and leather goods in the EU should monitor this requirement and prepare digital product records in advance. AuraDPP will notify clients when the mandatory date is confirmed.

What Is Included in the AuraDPP EU AR Service

The AuraDPP EU AR service includes: (1) official EU Authorised Representative appointment letter; (2) registered EU address (Parková 45, 821 05 Bratislava, Slovakia) for product labels and marketplace listings; (3) management of EU market surveillance authority communications; (4) Safety Gate incident reporting; (5) technical documentation retention for 10 years; (6) fast setup with same-day document delivery. Pricing: Starter €99/month (up to 50 SKUs), Growth €149/month (up to 200 SKUs), Scale €249/month (unlimited SKUs). Note: If an EU-registered importer formally imports your products into the EU, that importer may already fulfil the GPSR Article 4 Responsible Person obligations, and a separate EU AR appointment may not be required. We recommend verifying your specific legal situation.

How quickly can I get compliant?

AuraDPP responds within 24 hours of application. The appointment letter is ready within 1–3 business days. Amazon reactivates deactivated listings within a further 1–3 business days after submission.

Does one EU AR cover all EU countries?

Yes. One EU Authorised Representative covers all EU member states. A single AuraDPP appointment covers Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, Amazon.se, Amazon.be, and all other EU marketplaces.