EU Authorised Representative for UK Sellers — Selling to the EU After Brexit

GPSR Compliance & Digital Product Passport for UK Businesses — From €99

Since Brexit, UK-based businesses selling physical products to EU customers are legally treated as non-EU sellers. This means UK sellers must appoint an EU Authorised Representative (EU AR) — an EU-based entity that acts as the legal point of contact for EU market surveillance authorities under GPSR (EU 2023/988) and ESPR (EU 2024/1781).

AuraDPP provides the EU Authorised Representative service for UK sellers from €99/month. Our registered address in Slovakia (EU member state) appears on your product listings and packaging as required by law. We handle all communications with EU authorities on your behalf.

What UK Sellers Need for EU Compliance After Brexit

Under GPSR (General Product Safety Regulation, effective December 13, 2024), any UK business selling physical consumer products to EU buyers must: (1) appoint an EU Authorised Representative with a registered EU address; (2) ensure the EU AR's contact details appear on the product and all marketplace listings (Amazon.de, Amazon.fr, Etsy, eBay.de, etc.); (3) maintain technical documentation and a Declaration of Conformity; (4) register with EU market surveillance authorities if required.

CE Marking vs UKCA Marking After Brexit

After Brexit, UK products require UKCA (UK Conformity Assessed) marking for the UK market and CE marking for the EU market. These are separate requirements. CE marking remains mandatory for EU sales regardless of UKCA status. UK businesses must ensure their products carry the correct marking for each market. AuraDPP helps UK sellers obtain and maintain CE marking documentation alongside the EU AR service.

Digital Battery Passport for UK Sellers

From February 18, 2027, all batteries sold in the EU — including those sold by UK businesses — require a Digital Battery Passport (DBP) under EU Battery Regulation 2023/1542. The DBP must be accessible via a QR code on the product and contain data on battery chemistry, capacity, carbon footprint, recycled content, and supply chain due diligence. AuraDPP provides the complete Digital Battery Passport solution for UK sellers.

Frequently Asked Questions: UK Sellers and EU Compliance

Do UK sellers need an EU Authorised Representative after Brexit?

Yes. Since Brexit, UK businesses are treated as non-EU sellers under EU product safety law. GPSR (EU 2023/988) requires all non-EU sellers to appoint an EU Authorised Representative whose contact details appear on the product and EU marketplace listings.

What is the difference between CE marking and UKCA marking?

CE marking is required for products sold in the EU. UKCA marking is required for products sold in Great Britain (England, Scotland, Wales). After Brexit, UK businesses need both markings if they sell in both markets. CE marking alone is sufficient for EU sales.

How much does an EU Authorised Representative cost for UK sellers?

AuraDPP provides EU AR services for UK sellers from €99/month. This includes a registered EU address (Slovakia), handling of authority communications, and compliance documentation support. Target setup within 24 hours.

Which UK sellers need an EU AR?

Any UK business selling physical consumer products to EU customers — including Amazon.de/fr/it/es sellers, Etsy sellers, eBay.de sellers, and direct-to-consumer brands — needs an EU Authorised Representative under GPSR.

Does GPSR apply to handmade products sold by UK Etsy sellers to EU buyers?

Yes. GPSR applies to all physical consumer products, including handmade goods. UK Etsy sellers shipping to EU buyers must appoint an EU AR and display the EU AR's contact details on their Etsy listings.