EU Compliance for US Sellers — GPSR Responsible Person & Digital Product Passport

If you are a US-based seller on Amazon EU, Etsy Europe, eBay EU, or Shopify with EU customers, two EU regulations directly affect your business: the General Product Safety Regulation (GPSR, EU 2023/988) and the Ecodesign for Sustainable Products Regulation (ESPR, EU 2024/1781). Both require an EU Authorized Representative — a legally registered EU entity that acts as your compliance contact for European market surveillance authorities. Without one, Amazon can deactivate your EU listings and EU customs can block your shipments.

Why US Sellers Need an EU Authorized Representative

The EU does not distinguish between US companies selling directly to European consumers and EU-based businesses. Under GPSR Article 4, any non-EU manufacturer or seller must appoint an EU Authorized Representative whose name, address, and contact details appear on the product, its packaging, and all EU marketplace listings. This applies to every US seller on Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, Amazon.se, Etsy EU, eBay EU, and any direct Shopify or WooCommerce store shipping to EU customers. AuraDPP provides this EU Authorized Representative service from €99/month, registered in Slovakia — a full EU member state.

Amazon Listing Deactivated? Fix It Within 24 Hours

Amazon enforces the GPSR Responsible Person requirement across all EU marketplaces. If your Amazon EU listing shows the error "To list this product, you must provide GPSR information" or your listing has been deactivated due to a missing Responsible Person, AuraDPP can target resolution within 24 hours. After signup, you receive a signed appointment letter with AuraDPP's registered EU address (Slovakia) that you enter directly into Amazon Seller Central under Product Compliance. Amazon typically reactivates listings within 1–3 business days after a valid Responsible Person is added.

ESPR Digital Product Passport for US Sellers

The ESPR Digital Product Passport (DPP) is a mandatory digital record required under EU Regulation 2024/1781. It contains product sustainability data, materials composition, origin, certifications, and repair instructions — all accessible via a QR code on the product or packaging. For US sellers exporting to the EU, the first mandatory DPP deadline is February 2027 for battery products. Textiles, electronics, and furniture follow in 2027–2028. AuraDPP generates compliant DPP pages with QR codes in all 24 EU official languages, satisfying the consumer-facing display requirements of ESPR.

Product Safety Regulation Checklist for US Sellers

US sellers exporting to the EU need to complete the following compliance steps: (1) Appoint an EU Authorized Representative under GPSR — AuraDPP handles this; (2) Ensure CE marking for applicable product categories (electronics, toys, medical devices); (3) Create a Digital Product Passport for regulated categories — AuraDPP handles this; (4) Maintain a Declaration of Conformity and technical documentation; (5) Register with EU Safety Gate if your product category requires it. AuraDPP covers steps 1 and 3 in a single subscription, with documentation templates provided for steps 4 and 5.

Which US Sellers Are Affected?

GPSR and ESPR apply to all US businesses selling physical consumer products in the EU — regardless of company size, sales volume, or sales channel. This includes Amazon FBA and FBM sellers on any EU marketplace, Etsy sellers with EU buyers, Shopify merchants shipping to EU addresses, eBay sellers on EU platforms, and US brands selling wholesale to EU distributors. The only exemptions are food products, pharmaceuticals, antiques, and products already covered by sector-specific EU regulations. If you sell consumer goods and ship to EU addresses, you are in scope.

Batteries Regulation DPP — US Battery Sellers

US companies selling battery products in the EU face an additional requirement: the Digital Battery Passport under EU Battery Regulation 2023/1542. From February 2027, all industrial batteries, EV batteries, and batteries with a capacity above 2 kWh must carry a Digital Battery Passport containing chemistry data, carbon footprint, recycled content, and supply chain information. AuraDPP provides Battery Passport creation as part of its DPP service, covering all mandatory data fields under the Battery Regulation.

How to Get Started — 10 Minutes to Full EU Compliance

Setting up EU compliance for your US business takes approximately 10 minutes with AuraDPP. After signup, you provide basic product information and company details. AuraDPP issues a signed EU Authorized Representative appointment letter within 24 hours of receiving complete documentation, which you add to your Amazon Seller Central account, Etsy listings, and product packaging. Digital Product Passports are generated immediately after product data entry. There is no long-term contract — plans are billed monthly and can be cancelled at any time.

Frequently Asked Questions: EU Compliance for US Sellers

Do US sellers need an EU Authorized Representative?
Yes. Any US seller shipping physical products to EU consumers must appoint an EU Authorized Representative under GPSR (EU 2023/988). This applies to Amazon.de, Amazon.fr, Etsy EU, Shopify EU stores, eBay EU, and all other EU-facing sales channels. Without an EU AR, Amazon can deactivate your listings and EU customs can block your shipments.
What is the ESPR Digital Product Passport and do US sellers need it?
The ESPR Digital Product Passport (DPP) is a mandatory digital record under EU Regulation 2024/1781. US sellers exporting textiles, electronics, batteries, or furniture to the EU will need a DPP starting from 2027. AuraDPP creates compliant DPP pages with QR codes in all 24 EU languages.
How much does an EU Authorized Representative cost for US sellers?
AuraDPP provides EU Authorized Representative services from €99/month for US sellers. This includes the appointment letter, registered EU address in Slovakia, authority communication handling, and compliance documentation support. No long-term contract is required.
My Amazon EU listing was deactivated — what do I do?
If Amazon deactivated your EU listing due to a missing GPSR Responsible Person, sign up with AuraDPP and receive your appointment letter within 24 hours of receiving complete documentation. Enter AuraDPP's EU address into Amazon Seller Central under Product Compliance. Amazon typically reactivates listings within 1–3 business days.
Does GPSR apply to US sellers on Amazon.de?
Yes. GPSR applies to all non-EU sellers regardless of where they are based. If you sell on Amazon.de, Amazon.fr, or any other EU marketplace from the US, you need a GPSR Responsible Person. Amazon enforces this requirement and may deactivate non-compliant listings.
Can one EU Authorized Representative cover multiple products?
Yes. A single AuraDPP subscription covers all your products across all EU marketplaces. There is no per-product fee for the EU Authorized Representative service. Additional products can be added to your account at any time.
What is the difference between EU Authorized Representative and GPSR Responsible Person?
A GPSR Responsible Person (GPSR Art. 4) and an EU Authorised Representative are distinct legal concepts. Under GPSR, the applicable term is Responsible Person. Amazon and Etsy use both terms in their platform interfaces to refer to the same GPSR requirement. AuraDPP provides the GPSR Responsible Person service; the same EU-based entity may in some cases perform multiple compliance roles under different EU regulations, provided the requirements for each role are separately fulfilled.
Does AuraDPP cover Etsy EU compliance for US sellers?
Yes. Etsy requires EU sellers and non-EU sellers with EU buyers to provide Economic Operator information — which is the same as the GPSR Responsible Person. AuraDPP's EU address satisfies Etsy's Economic Operator requirement for US sellers.