The EU General Product Safety Regulation (GPSR) requires every non-EU seller to appoint an EU-based Responsible Person. AuraDPP provides this service — officially registered in the EU.
Under EU Regulation 2023/988 (General Product Safety Regulation), every non-EU manufacturer or importer must designate an EU-based Responsible Person — also known as an EU Authorized Representative.
This person or company acts as the official contact point for EU market surveillance authorities and consumers. Without one, your products cannot legally be sold in the EU.
The requirement became mandatory on December 13, 2024 and applies to all product categories sold to EU consumers — whether through Amazon, eBay, Etsy, Shopify, or your own website.
Registered EU Address
Your official EU contact address for authorities and consumers
Authority Liaison
We handle all communication with EU market surveillance authorities
Compliance Documentation
Storage and management of your product compliance documents
All EU Countries
Valid for all 27 EU member states
If you sell products to EU customers from outside the EU, you need one. This includes:
Non-compliance risk: Products without a GPSR Responsible Person can be blocked from EU marketplaces, removed from Amazon listings, and subject to fines up to €30,000.
Yes — under GPSR, the terms 'Responsible Person' and 'EU Authorized Representative' are used interchangeably. Both refer to the EU-based entity that acts as the official contact for your products in the EU market.
No. The Responsible Person must be a legal entity (company or individual) that formally accepts responsibility for your products in the EU. Using a customer address is not legally valid and can expose you to liability.
With AuraDPP, you can get your EU Responsible Person designation within 1-2 business days after completing the onboarding process.
Yes — AuraDPP combines EU Authorized Representative services with Digital Product Passport (DPP) creation under ESPR 2024/1781. You get both compliance services in one platform.
Starting at €99/month. Registered EU address included. Setup in 1-2 business days.
Everything non-EU sellers need to know about appointing an EU AR under GPSR and ESPR.
Read moreHow to identify fraudulent EU Authorized Representative providers and protect your business.
Read moreCheck if your products are GPSR-compliant with our free online tool.
Read moreSpecific GPSR and DPP requirements for Amazon EU marketplace sellers.
Read moreGPSR Responsible Person requirements for eBay EU marketplace sellers.
Read morePost-Brexit EU AR requirements for UK businesses selling in the EU.
Read more