What is an EU Authorized Representative (EU AR)?

An EU Authorised Representative (EU AR) is an EU-established entity that may act on behalf of a non-EU manufacturer under a written mandate. Whether an EU-based responsible economic operator is required depends on the product, applicable EU legislation and supply chain; an importer or manufacturer may fulfil that role in some cases.

Do Amazon sellers need an EU Authorized Representative?

Not automatically. Whether an Amazon seller needs an EU-based responsible economic operator depends on the product, applicable EU legislation and supply chain. Amazon marketplace policies may request information or documents, but they do not replace EU legal obligations; product-specific assessment is required.

What is a Digital Product Passport (DPP)?

A Digital Product Passport (DPP) is a digital record containing information about a product's materials, components, repairability, sustainability data, and certifications. Under EU Regulation 2024/1781 (ESPR — Ecodesign for Sustainable Products Regulation), DPPs will be mandatory for batteries from February 2027, and for textiles, electronics, and other categories in subsequent years.

What is GPSR and when did it come into effect?

GPSR stands for General Product Safety Regulation (EU 2023/988). It replaced the older General Product Safety Directive and came into full effect on December 13, 2024. It applies to all physical consumer products sold in the EU, including products sold through online marketplaces by non-EU sellers.

When is the battery passport mandatory in the EU?

Battery passports become mandatory in the EU from February 18, 2027, under EU Battery Regulation 2023/1542. All industrial batteries, EV batteries, and LMT batteries above 2 kWh placed on the EU market must have a Digital Product Passport (DPP) accessible via a QR code.

Do Etsy sellers need an EU Authorized Representative?

The applicable EU requirement depends on the product, applicable legislation, supply-chain role and available evidence. GPSR may be relevant for covered consumer products. A responsible economic operator may be required in some cases, while an EU-established manufacturer or importer may fulfil the applicable role. Etsy marketplace requests do not replace product-specific EU legal assessment.

What is the difference between a GPSR Responsible Person and an EU Authorized Representative?

A GPSR Responsible Person under Regulation (EU) 2023/988 and an EU Authorised Representative are distinct legal concepts. Under GPSR, the applicable role is the Responsible Person. Some marketplaces may use different terminology in their interfaces, but this does not make the legal roles equivalent.

Amazon Error: "GPSR Compliance Documentation Required" — Step-by-Step Fix (2026)

If you have opened Amazon Seller Central and found the message "GPSR Compliance Documentation Required" on your Account Health page, you are not alone. Since December 13, 2024, Amazon has been enforcing the EU General Product Safety Regulation (GPSR) for all sellers shipping products to EU customers. This error means that one or more of your listings are missing mandatory compliance information — and Amazon will deactivate those listings if the issue is not resolved.

This guide explains exactly what the GPSR compliance documentation error means, why it appears, and how to fix it step by step — including what to do if Amazon rejects your submission.

What Does "GPSR Compliance Documentation Required" Mean?

The GPSR (EU Regulation 2023/988) requires that every physical product sold to EU consumers must have an EU-based Responsible Person — a legal contact point within the European Union who takes responsibility for product safety. If you are a seller based outside the EU (for example in the United States, United Kingdom, China, or Turkey), you cannot be your own Responsible Person. You must appoint a third party located in the EU.

Amazon enforces this by requiring you to submit three types of information for each ASIN:

Required Information	What It Is	Why Amazon Needs It
Manufacturer contact details	Name, address, and email of the product manufacturer	GPSR requires manufacturer identification on all products
Responsible Person contact details	Name, EU address, and email of your EU-based Responsible Person	GPSR Article 4 — mandatory for non-EU sellers
Warning and safety information	Product-specific safety warnings visible on the listing	GPSR Article 9 — safety information must be visible to consumers

When any of these three items is missing or incomplete, Amazon displays the "GPSR Compliance Documentation Required" error on your Account Health page under Regulatory Compliance.

Step 1: Identify Which ASINs Are Affected

Account Health → Regulatory Compliance → GPSR

You will see a list of ASINs with compliance violations. Each ASIN will show which of the three items is missing: manufacturer details, Responsible Person details, or safety warnings. Note down all affected ASINs before proceeding.

If you have many affected ASINs, Amazon allows bulk submission via a spreadsheet download. Look for the "Download template" option in the GPSR compliance section of Seller Central.

Step 2: Appoint an EU Responsible Person

If you do not yet have an EU Responsible Person, this is the most critical step. You cannot submit Responsible Person details to Amazon without first having an actual EU-based representative.

An EU Responsible Person must:

Be physically located in the EU or Northern Ireland
Be willing to hold your technical documentation on file for 10 years
Be reachable by EU market surveillance authorities
Sign a written mandate confirming their role

Once you have appointed a Responsible Person, they will provide you with their name, EU postal address, and a contact email address. You will need these details for Step 3.

Important: Amazon maintains a list of invalid Responsible Person providers. Before signing a contract, verify that your provider is not on this list. The list is accessible in Seller Central under the GPSR help pages. Submitting an invalid provider's details will not resolve your compliance violation — it will simply be rejected.

Professional EU Responsible Person services like AuraDPP provide the mandate and all required details within 24 hours, which means you can resolve the Amazon error within 2–3 business days.

Step 3: Submit the Information in Seller Central

Once you have your Responsible Person details, go back to:

Account Health → Regulatory Compliance → Submit compliance information

In the side panel, you can submit information for individual ASINs or in bulk via a spreadsheet upload. For each ASIN, enter:

Manufacturer name and postal address — this is typically your own company if you manufacture the product, or your supplier's details if you are a reseller
Responsible Person name, postal address, and email — the EU-based contact you appointed in Step 2
Safety warnings — the relevant safety text for your product category (e.g., "Keep out of reach of children" for toys, or "Warning: choking hazard" for small parts)

After submission, Amazon typically reviews and validates the information within 24 to 48 hours. Once validated, the error will disappear from your Account Health page and your listings will remain active for EU customers.

What Happens If Amazon Rejects Your Submission?

Amazon may reject your GPSR compliance submission for several reasons:

Invalid Responsible Person provider. If your provider is on Amazon's invalid list, the submission will be rejected. Solution: switch to a different provider and resubmit.

Incomplete address. Amazon requires a full postal address including street, city, postcode, and country. A PO Box or incomplete address will be rejected.

Mismatched information. The Responsible Person details you submit must match the details on your product labelling. If they differ, Amazon may reject the submission or flag it for review.

Missing safety warnings. Some product categories require specific safety warning text. If you submit generic or incomplete safety information, Amazon may reject it. Check the GPSR help pages in Seller Central for category-specific requirements.

If your submission is rejected, you will receive a notification in Seller Central. Review the rejection reason, correct the issue, and resubmit.

What Happens If You Do Not Fix This Error?

Amazon has been clear about the consequences of unresolved GPSR compliance violations:

Listing deactivation. Listings without valid GPSR compliance information will be deactivated for EU customers. Your products will no longer be visible or purchasable by buyers in Germany, France, Italy, Spain, the Netherlands, and all other EU member states.

Account Health impact. Unresolved GPSR violations affect your Account Health score. A sustained low Account Health score can lead to selling privileges being restricted or suspended.

Account suspension risk. If GPSR violations remain unresolved for an extended period, Amazon may suspend your selling account for EU marketplaces.

The deactivation does not affect sales to non-EU countries such as the United States or United Kingdom — but for sellers with significant EU revenue, the impact can be substantial.

GPSR Compliance Beyond Amazon: Etsy, Shopify, and Your Own Website

The GPSR Responsible Person requirement applies to all sales channels, not just Amazon. If you sell through Etsy, Shopify, or your own website, you are also required to have an EU Responsible Person and to display their details to EU customers.

Etsy has introduced the "Economic Operator" requirement, which is the GPSR Responsible Person under a different label. Etsy sellers without a valid Economic Operator may have their listings removed or their shop suspended.

Shopify stores selling to EU customers must display the Responsible Person's name and address on product pages or in a dedicated compliance section. Shopify does not currently enforce this automatically, but EU market surveillance authorities can take action against non-compliant stores.

For a complete guide to GPSR compliance across all platforms, see What is GPSR? Complete Guide for Non-EU Sellers.

Summary: Fixing the GPSR Compliance Documentation Error

Step	Action	Time Required
1	Identify affected ASINs in Account Health	10 minutes
2	Appoint an EU Responsible Person	24–48 hours
3	Submit manufacturer and RP details in Seller Central	30 minutes
4	Wait for Amazon validation	24–48 hours

The most time-consuming part is finding and appointing a reliable EU Responsible Person. The total time from starting the process to having the error resolved is typically 2–4 business days.

Frequently Asked Questions

Why am I getting the GPSR Compliance Documentation Required error? This error appears because one or more of your Amazon listings are missing the mandatory GPSR information: manufacturer details, Responsible Person details, or safety warnings. It is triggered automatically by Amazon's compliance system when this information is absent or incomplete.

Can I use my own EU address as the Responsible Person? Only if you are actually established in the EU — meaning your business is legally registered there and you have a genuine business presence. A holiday home or a friend's address does not qualify. Non-EU sellers must appoint a professional EU Responsible Person service.

Does fixing this error on Amazon also fix my compliance under EU law? Submitting Responsible Person details to Amazon is one part of GPSR compliance, but it is not the complete picture. Full GPSR compliance also requires updating your product labelling, maintaining a technical documentation file, and ensuring your products meet EU safety standards. See the GPSR compliance checklist for a complete overview.

How long does it take for the error to disappear after I submit? Amazon typically validates submissions within 24–48 hours. Once validated, the error disappears from Account Health and your listings are restored for EU customers.

What if I sell on Amazon.co.uk as well as Amazon EU? Amazon.co.uk is subject to UK product safety law (UKPSR), not GPSR. You need a separate UK Responsible Person for UK sales. Some service providers offer combined EU + UK coverage. See AuraDPP's EU compliance service for UK sellers for more information.

I have hundreds of ASINs. Can I fix them all at once? Yes. Amazon provides a bulk submission template in the GPSR compliance section of Seller Central. You can download the template, fill in the Responsible Person details for all affected ASINs, and upload it in one step.

Not sure whether your products are fully GPSR-compliant? Use the free GPSR compliance checker on AuraDPP to get a personalised assessment in under 60 seconds. — Goran Matejic, LIMASE s.r.o. (AuraDPP), Bratislava, Slovakia.

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