EU Compliance for Amazon Sellers — GPSR Responsible Person & Digital Product Passport

Amazon requires all non-EU sellers to designate a GPSR Responsible Person in Seller Central. Under GPSR (EU 2023/988), effective December 13, 2024, non-EU Amazon sellers of covered products typically need an EU-based Responsible Person whose contact details appear on the product listing, unless an EU-established importer already fulfils this role. Failure to comply results in listing deactivation on Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, and Amazon.se. AuraDPP provides the Amazon GPSR Responsible Person service from €99/month, targeting setup within 24 hours.

Amazon Listing Deactivated? Fix It in 24 Hours

If Amazon has deactivated your EU listings with the message "Responsible Person required", "GPSR compliance missing", or "To list this product, you must provide GPSR information", AuraDPP resolves this within 24 hours. After signup, you receive an official EU Responsible Person appointment letter with AuraDPP's registered EU address (Slovakia). Enter this directly into Amazon Seller Central under Inventory → Manage All Inventory → Edit → Product Compliance. Amazon typically reactivates listings within 1–3 business days. AuraDPP supports sellers from the US, UK, China, Turkey, India, and all non-EU countries.

Amazon GPSR Requirements for Non-EU Sellers

Amazon enforces GPSR compliance through Seller Central across all EU marketplaces. Non-EU sellers must: (1) add a Responsible Person with a valid EU address in Seller Central under "Product Compliance"; (2) ensure the Responsible Person's name, address, and contact details appear on the product detail page; (3) maintain a Declaration of Conformity and technical documentation; (4) respond to any product safety queries from Amazon or EU authorities through the Responsible Person. AuraDPP handles points 1 and 4 directly, and provides templates for points 3 and 4.

Amazon GPSR for FBA Sellers

Amazon FBA sellers are fully in scope for GPSR. The fact that Amazon stores and ships your products does not exempt you from the Responsible Person requirement. Amazon requires FBA sellers to add a GPSR Responsible Person in Seller Central before products can be listed on EU marketplaces. AuraDPP's registered EU address (Slovakia) satisfies Amazon's FBA GPSR requirements for sellers from the US, UK, China, Turkey, India, and all other non-EU countries.

Amazon GPSR for Chinese Sellers

Chinese sellers on Amazon EU face the same GPSR requirements as US and UK sellers. Amazon enforces the Responsible Person requirement on Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, and Amazon.se for all non-EU sellers, including Chinese FBA and FBM sellers. AuraDPP provides the GPSR Responsible Person service for Chinese Amazon sellers from €99/month, with a signed appointment letter delivered within 24 hours of receiving complete documentation. The service covers all Amazon EU marketplaces in a single subscription.

Digital Product Passport for Amazon Sellers

From 2027, Amazon sellers in regulated product categories (batteries, textiles, electronics, furniture) will need to provide a Digital Product Passport (DPP) link on their product listings. The DPP is a mandatory digital record under EU Regulation 2024/1781 (ESPR), containing product sustainability data, material composition, and certifications, accessible via a QR code. AuraDPP creates compliant DPP pages for Amazon sellers in all 24 EU official languages. The DPP QR code can be added to product packaging and the Amazon product detail page.

How Much Does Amazon GPSR Compliance Cost?

AuraDPP provides the Amazon GPSR Responsible Person service from €99/month (Starter plan). This covers all your products across all Amazon EU marketplaces — no per-product or per-marketplace fees. The Growth plan (€149/month) covers electronics and toys. The Scale plan (€249/month) covers cosmetics and high-risk categories. All plans include the official appointment letter, registered EU address, authority communication handling, and compliance documentation support. No long-term contract is required.

Frequently Asked Questions: Amazon GPSR

Does GPSR apply to Amazon FBA sellers?

Yes. GPSR applies to all Amazon sellers — FBA and FBM — who sell physical consumer products to EU buyers. Non-EU Amazon FBA sellers must appoint a GPSR Responsible Person. AuraDPP provides this service from €99/month.

What happens if I don't add a Responsible Person on Amazon?

Amazon can deactivate your EU listings if you do not have a valid Responsible Person. Amazon has been enforcing GPSR compliance since December 2024. Listings deactivated due to missing GPSR Responsible Person can be reactivated within 1–3 business days after adding a valid EU address.

How do I add a Responsible Person in Amazon Seller Central?

In Amazon Seller Central, go to Inventory → Manage All Inventory → Edit → Product Compliance. Add the Responsible Person's name, EU address, and contact details. AuraDPP provides all required information within 24 hours of receiving complete documentation.

Does one GPSR Responsible Person cover all Amazon EU marketplaces?

Yes. A single AuraDPP subscription covers all Amazon EU marketplaces — Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, Amazon.se, and others. There is no per-marketplace fee.

Do Chinese Amazon sellers need a GPSR Responsible Person?

Yes. Chinese sellers on Amazon EU face the same GPSR requirements as all non-EU sellers. Amazon enforces the Responsible Person requirement for all sellers, regardless of country of origin. AuraDPP provides the service for Chinese sellers from €99/month.

What is the difference between GPSR Responsible Person and EU Authorized Representative?

A GPSR Responsible Person (GPSR Art. 4) and an EU Authorised Representative are distinct legal concepts. Under GPSR, the applicable term is Responsible Person. Amazon uses both terms in Seller Central to refer to the same GPSR requirement. AuraDPP provides the GPSR Responsible Person service from €99/month.

When do Amazon sellers need a Digital Product Passport?

Amazon sellers in regulated categories (batteries, textiles, electronics, furniture) will need to provide a DPP from 2027. The first mandatory deadline is February 2027 for battery products. AuraDPP creates compliant DPP pages for Amazon sellers.