EU Compliance for Shopify Sellers — GPSR & EU Authorized Representative

GPSR Responsible Person and Digital Product Passport for Shopify Merchants

Shopify merchants selling physical products to EU customers must comply with GPSR (EU 2023/988) and, from 2027, with ESPR Digital Product Passport requirements. Non-EU Shopify sellers of covered products typically need an EU-based responsible economic operator — such as an EU Authorised Representative — whose contact details appear on the product and website, unless an EU-established importer already fulfils this role. AuraDPP provides both the EU AR service and the Digital Product Passport platform for Shopify merchants.

AuraDPP offers a native Shopify app that integrates directly with your Shopify store. The app automatically adds the EU AR information to your product pages and generates Digital Product Passport QR codes for your products. EU AR service from €99/month, DPP platform from €19/month.

Digital Product Passport QR Code Generator for Shopify

AuraDPP's Shopify app automatically generates Digital Product Passport QR codes for your products. Each QR code links to a ESPR-compliant DPP page containing product sustainability data, material composition, repairability information, and EU AR contact details. The QR codes are print-ready and can be applied to product packaging, labels, and hangtags. No technical knowledge required — the app generates and manages all QR codes automatically from your Shopify product data.

UK to EU Export Compliance for Shopify Sellers

Since the UK left the EU, UK-based Shopify sellers are treated as non-EU economic operators for all sales to EU customers. UK to EU export compliance in 2026 requires: (1) a GPSR Responsible Person with a registered EU address; (2) GPSR-compliant product labelling with EU AR contact details; (3) a Digital Product Passport for textile products from 2027. AuraDPP provides the complete UK to EU export compliance solution for Shopify stores — EU AR appointment, DPP creation, and Shopify app integration from €99/month.

Frequently Asked Questions: Shopify GPSR

Do Shopify sellers need a GPSR Responsible Person?

Yes. Non-EU Shopify merchants selling covered products to EU customers typically need an EU-based responsible economic operator — such as an EU Authorised Representative — under GPSR. The responsible economic operator's contact details must appear on the product and the Shopify product page, unless an EU-established importer already fulfils this role. AuraDPP provides this service from €99/month.

Does AuraDPP integrate with Shopify?

Yes. AuraDPP has a native Shopify app that automatically adds EU AR information to your product pages and generates Digital Product Passport QR codes. The app integrates directly with your Shopify store without manual configuration.