What is an EU Authorized Representative (EU AR)?

An EU Authorised Representative (EU AR) is an EU-established entity that may act on behalf of a non-EU manufacturer under a written mandate. Whether an EU-based responsible economic operator is required depends on the product, applicable EU legislation and supply chain; an importer or manufacturer may fulfil that role in some cases.

Do Amazon sellers need an EU Authorized Representative?

Not automatically. Whether an Amazon seller needs an EU-based responsible economic operator depends on the product, applicable EU legislation and supply chain. Amazon marketplace policies may request information or documents, but they do not replace EU legal obligations; product-specific assessment is required.

What is a Digital Product Passport (DPP)?

A Digital Product Passport (DPP) is a digital record containing information about a product's materials, components, repairability, sustainability data, and certifications. Under EU Regulation 2024/1781 (ESPR — Ecodesign for Sustainable Products Regulation), DPPs will be mandatory for batteries from February 2027, and for textiles, electronics, and other categories in subsequent years.

What is GPSR and when did it come into effect?

GPSR stands for General Product Safety Regulation (EU 2023/988). It replaced the older General Product Safety Directive and came into full effect on December 13, 2024. It applies to all physical consumer products sold in the EU, including products sold through online marketplaces by non-EU sellers.

When is the battery passport mandatory in the EU?

Battery passports become mandatory in the EU from February 18, 2027, under EU Battery Regulation 2023/1542. All industrial batteries, EV batteries, and LMT batteries above 2 kWh placed on the EU market must have a Digital Product Passport (DPP) accessible via a QR code.

Do Etsy sellers need an EU Authorized Representative?

The applicable EU requirement depends on the product, applicable legislation, supply-chain role and available evidence. GPSR may be relevant for covered consumer products. A responsible economic operator may be required in some cases, while an EU-established manufacturer or importer may fulfil the applicable role. Etsy marketplace requests do not replace product-specific EU legal assessment.

What is the difference between a GPSR Responsible Person and an EU Authorized Representative?

A GPSR Responsible Person under Regulation (EU) 2023/988 and an EU Authorised Representative are distinct legal concepts. Under GPSR, the applicable role is the Responsible Person. Some marketplaces may use different terminology in their interfaces, but this does not make the legal roles equivalent.

Amazon Error: "To List This Product You Must Provide GPSR Information" — Fix in 3 Steps (2026)

Amazon Error: "To list this product for sale, you must provide the information required to comply with our General Product Safety Regulations (GPSR)"

This is one of the most frequently reported Amazon errors since December 13, 2024, when the EU General Product Safety Regulation (GPSR) came into force. The full error message reads:

"To list this product for sale, you must provide the information required to comply with our General Product Safety Regulations (GPSR)."

If you are seeing this message when trying to create or update a listing, it means Amazon is blocking the listing because mandatory GPSR compliance information has not been submitted for that product. This article explains the exact cause and the step-by-step fix.

Why This Error Appears

Amazon requires all sellers offering products to EU customers to provide three pieces of compliance information for each ASIN:

Manufacturer contact details — the name, address, and email of the entity that manufactured the product
Responsible Person contact details — the name, address, and email of an EU-based Responsible Person (mandatory for non-EU manufacturers)
Warning and safety information — product-specific safety warnings

This error appears when at least one of these three items is missing from the ASIN. It can affect both new listings (blocking creation) and existing listings (triggering deactivation for EU customers).

Who Needs an EU Responsible Person?

If you are a manufacturer or seller based outside the European Union — including the United States, United Kingdom, China, Canada, Australia, Turkey, or any other non-EU country — you are legally required to appoint an EU-based Responsible Person before your products can be sold to EU consumers.

The Responsible Person is a legal concept defined in GPSR Article 4. They act as the official contact point for EU market surveillance authorities and must hold your product technical documentation on file.

How to Fix This Error

For direct brands and manufacturers:

Go to Seller Central → Account Health → Regulatory Compliance
Click Submit compliance information in the top right corner
Select the affected ASIN
Enter your Manufacturer contact details (your own company name, postal address, and email)
Enter your Responsible Person contact details — if you are outside the EU, this must be a third-party EU-based service provider
Add the relevant safety warnings for your product category
Save and wait 24–48 hours for Amazon to validate the information

For resellers:

If you are reselling products manufactured by another company, you have two options:

Ask your supplier to register your company with their existing Responsible Person
Find an independent EU-based Responsible Person provider and sign a service agreement with them

After Submitting: What to Expect

Once you submit the information, Amazon will review it within 24 to 48 hours. During this period, the listing may remain in a "pending" state. After validation, the error will be resolved and the listing will become active for EU customers again.

If the status remains "pending" for more than 5 business days, contact Amazon Seller Support and reference the specific ASIN and the GPSR compliance submission date.

Preventing This Error on Future Listings

To avoid this error on new listings, set up your Responsible Person information in Seller Central before creating new ASINs. Amazon allows you to save a default Responsible Person profile that can be applied to multiple ASINs at once, significantly reducing the time needed for bulk compliance submissions.

Need an EU Responsible Person quickly? AuraDPP provides EU Authorised Representative services for non-EU sellers, with same-day setup for urgent cases.

Related: Selling on eBay and need EU compliance? AuraDPP's EU compliance service for eBay sellers provides GPSR Responsible Person designation and Digital Product Passport QR codes for all EU eBay marketplaces.