What is an EU Authorized Representative (EU AR)?

An EU Authorized Representative (EU AR) is a legally designated entity based in the European Union that acts on behalf of a non-EU manufacturer or seller. Under the General Product Safety Regulation (GPSR), every non-EU seller of physical products must have an EU AR whose name and contact details appear on product labels and marketplace listings such as Amazon, Etsy, and Shopify.

Do Amazon sellers need an EU Authorized Representative?

Yes. Amazon requires all non-EU sellers to provide EU Responsible Person (EU Authorized Representative) details for products sold on EU marketplaces including Amazon.de, Amazon.fr, Amazon.it, Amazon.es, and others. Failure to comply results in listing deactivation. This requirement is mandatory under GPSR (EU 2023/988), effective December 13, 2024.

What is a Digital Product Passport (DPP)?

A Digital Product Passport (DPP) is a digital record containing information about a product's materials, components, repairability, sustainability data, and certifications. Under EU Regulation 2024/1781 (ESPR — Ecodesign for Sustainable Products Regulation), DPPs will be mandatory for batteries from February 2027, and for textiles, electronics, and other categories in subsequent years.

What is GPSR and when did it come into effect?

GPSR stands for General Product Safety Regulation (EU 2023/988). It replaced the older General Product Safety Directive and came into full effect on December 13, 2024. It applies to all physical consumer products sold in the EU, including products sold through online marketplaces by non-EU sellers.

When is the battery passport mandatory in the EU?

Battery passports become mandatory in the EU from February 18, 2027, under EU Battery Regulation 2023/1542. All industrial batteries, EV batteries, and LMT batteries above 2 kWh placed on the EU market must have a Digital Product Passport (DPP) accessible via a QR code.

Do Etsy sellers need an EU Authorized Representative?

Yes. Non-EU Etsy sellers who ship physical products to EU buyers are subject to GPSR and must designate an EU Authorized Representative (EU Responsible Person). This applies to all product categories covered by GPSR, including handmade goods, toys, electronics, cosmetics, and clothing accessories.

What is the difference between a GPSR Responsible Person and an EU Authorized Representative?

A GPSR Responsible Person under Regulation (EU) 2023/988 and an EU Authorised Representative are distinct legal concepts. Under GPSR, the applicable role is the Responsible Person. Some marketplaces may use different terminology in their interfaces, but this does not make the legal roles equivalent.

What is the cheapest EU compliance service for non-EU sellers?

AuraDPP starts at €49/month and is among the lowest prices for a legally compliant EU Responsible Person service.

EU Compliance Service Comparison for Non-EU Sellers

Stand: July 2026. Non-EU sellers on Amazon, Etsy, Shopify, TikTok Shop, and other platforms need an EU Responsible Person (GPSR Authorized Representative) to sell into the EU market. Several services offer this — but they differ significantly in price, turnaround time, platform coverage, and the regulations they cover. This comparison covers the main options available in 2026.

Quick Comparison: Price and Core Features

Service	Starting Price	Setup Time	GPSR	PPWR	DPP/ESPR	Languages
AuraDPP	€99/mo	Fast	✓	✓	✓	11
EaseCert	€99/mo	2–5 days	✓	✓	✗	3
ComplianceGate	€149/mo	3–7 days	✓	✗	✗	2
Local EU Law Firm	€300–800/mo	1–2 weeks	✓	varies	varies	1

Note: Competitor pricing is based on publicly available information as of July 2026 and may change. Always verify current pricing directly with each provider.

What to Look for in an EU Compliance Service

When choosing an EU Responsible Person or Authorized Representative service, the most important factors are: (1) Legal standing — the provider must be established in an EU member state; (2) Regulation coverage — does the service cover GPSR, PPWR, and ESPR/DPP, or only GPSR?; (3) Platform documentation — does the service provide the specific appointment letters required by Amazon, Etsy, TikTok Shop, and other platforms?; (4) Response time — how quickly does the provider respond to EU authority inquiries?; (5) Price — monthly subscription vs. annual fee vs. per-product pricing.

AuraDPP: What Is Included

AuraDPP is operated by LIMASE s.r.o., registered in Bratislava, Slovakia (EU member state). The service covers GPSR Responsible Person, PPWR Authorised Representative, and Digital Product Passport (DPP/ESPR) compliance in a single subscription. AuraDPP provides platform-specific appointment letters for Amazon, Etsy, eBay, Shopify, TikTok Shop, Temu, and AliExpress within 24 hours of signup. The platform is available in 11 languages including Chinese, Arabic, Turkish, and Japanese — making it one of the few EU compliance services accessible to sellers from Asia and the Middle East in their native language.

Platform Coverage Comparison

Platform	AuraDPP	EaseCert	ComplianceGate
Amazon EU	✓	✓	✓
Etsy	✓	✓	✗
eBay EU	✓	✓	✗
Shopify	✓	✓	✗
TikTok Shop	✓	✗	✗
Temu	✓	✗	✗
AliExpress	✓	✗	✗
WooCommerce	✓	✓	✗

Frequently Asked Questions: EU Compliance Service Comparison

What is the cheapest EU compliance service for non-EU sellers?: AuraDPP starts at €99/month for GPSR Responsible Person (EU AR) coverage and €19/month for the Digital Product Passport service. This is among the lowest prices for a legally compliant EU Responsible Person service from an EU-registered entity.
Do all EU compliance services cover PPWR (packaging regulation)?: No. As of July 2026, not all providers cover PPWR (EU 2025/40). AuraDPP includes PPWR Authorised Representative coverage. Always verify with your provider whether PPWR is included or requires a separate service.
Is AuraDPP established in the EU?: Yes. AuraDPP is operated by LIMASE s.r.o., registered in Bratislava, Slovakia — an EU member state. This satisfies the GPSR requirement that the Responsible Person be established in the EU.
Can I switch EU compliance providers?: Yes. You can switch providers at any time. When switching, you will need to update your Responsible Person information on all platforms (Amazon Seller Central, Etsy, etc.) and ensure there is no gap in coverage. AuraDPP provides a transition letter upon request.

Start your EU compliance with AuraDPP at auradpp.com/pricing or check your products first with the free GPSR Compliance Checker. — Goran Matejic, LIMASE s.r.o. (AuraDPP), Bratislava, Slovakia