Temu EU Compliance for Non-EU Sellers

Stand: July 2026. Temu has become one of the fastest-growing e-commerce platforms in the EU. If you sell physical products through Temu to EU customers and are not established in the EU, you are required under the General Product Safety Regulation (GPSR, EU 2023/988) and the EU Digital Services Act (DSA) to appoint a Responsible Person in the EU. AuraDPP provides this service from €99/month.

Temu operates under the EU Digital Services Act as a Very Large Online Platform (VLOP) and is required to enforce GPSR compliance for all products sold to EU consumers. Temu sellers without a valid EU Responsible Person face product listing removal and seller account restrictions. AuraDPP's registered entity in Slovakia satisfies the GPSR Responsible Person requirement for Temu, Amazon, TikTok Shop, Etsy, and all other EU sales channels simultaneously.

Why Temu Sellers Need EU Compliance

The EU Digital Services Act requires Very Large Online Platforms like Temu to verify that sellers comply with EU product safety law before allowing product listings. Under GPSR Article 4, any non-EU seller placing products on the EU market must have an EU-based Responsible Person. Temu has implemented automated compliance checks and requests Responsible Person documentation from non-EU sellers. Failure to provide valid documentation results in listing deactivation.

Temu, GPSR, and the Digital Services Act

The combination of GPSR and DSA creates a two-layer compliance obligation for Temu sellers. GPSR requires the Responsible Person appointment for product safety. DSA requires Temu to verify and enforce this requirement. The result is that Temu's compliance enforcement is stricter than many other platforms — sellers must provide documentation proactively, not only after a complaint.

What AuraDPP Provides for Temu Sellers

AuraDPP provides: (1) A signed GPSR Responsible Person appointment letter within 24 hours of receiving complete documentation; (2) AuraDPP's registered EU address (Slovakia) for use in your Temu seller account; (3) Handling of all EU authority communications on your behalf; (4) Compliance documentation support including Declaration of Conformity templates; (5) Coverage for all your EU sales channels with a single subscription.

Frequently Asked Questions: Temu EU Compliance

Is GPSR compliance required for Temu sellers?

Yes. GPSR applies to all physical products sold to EU consumers, including through Temu. Non-EU Temu sellers must appoint a GPSR Responsible Person established in the EU. AuraDPP provides this service from €99/month.

Does Temu enforce GPSR compliance?

Yes. Temu is classified as a Very Large Online Platform under the EU Digital Services Act and is legally required to verify GPSR compliance for product listings. Non-compliant listings are removed.

Can one Responsible Person cover Temu and Amazon?

Yes. A single AuraDPP subscription covers all your EU sales channels — Temu, Amazon, TikTok Shop, Etsy, eBay, Shopify, and direct sales.

Check your Temu products using the free GPSR Compliance Checker. — Goran Matejic, LIMASE s.r.o. (AuraDPP), Bratislava, Slovakia | GPSR Official Text (EUR-Lex)