PPWR Authorised Representative for Non-EU Sellers
Stand: July 2026. The EU Packaging and Packaging Waste Regulation (PPWR, Regulation 2025/40) entered into force in 2025 and requires all non-EU producers and sellers who place packaged products on the EU market to appoint an Authorised Representative established in the European Union. This applies to every seller shipping packaged goods into the EU — including Amazon FBA sellers, Shopify merchants, Etsy sellers, and direct importers from the US, UK, China, Turkey, and all other non-EU countries.
AuraDPP provides PPWR Authorised Representative services from €99/month. Our registered entity in Slovakia (EU member state) fulfils the PPWR Article 4 requirement. We handle all communications with EU packaging waste authorities, maintain the required product and packaging documentation, and register your products in the relevant EU Extended Producer Responsibility (EPR) systems where required.
What is the PPWR and Who Does It Affect?
The Packaging and Packaging Waste Regulation (PPWR) replaces the previous Packaging Directive (94/62/EC) and introduces stricter rules on packaging design, recyclability, and producer responsibility. Under PPWR, a producer includes any non-EU company that places packaged products on the EU market — whether through Amazon, Etsy, Shopify, or direct sales. If you sell packaged goods to EU customers and are not established in the EU, you are a producer under PPWR and must appoint an Authorised Representative.
What Does a PPWR Authorised Representative Do?
The PPWR Authorised Representative acts as your legal point of contact in the EU for all packaging compliance matters. Specifically, the AR: (1) registers on your behalf in the EU Extended Producer Responsibility (EPR) system; (2) reports packaging volumes placed on the EU market; (3) ensures your packaging meets PPWR recyclability and labelling requirements; (4) cooperates with EU national packaging waste authorities; (5) maintains the required documentation proving PPWR compliance.
PPWR vs. GPSR: Do You Need Both?
Yes — PPWR and GPSR are separate regulations with separate compliance requirements. GPSR (EU 2023/988) covers product safety and requires a Responsible Person for the product itself. PPWR (2025/40) covers packaging and requires an Authorised Representative for the packaging. If you sell physical products in packaging to EU customers, you need both. AuraDPP provides both services under a single subscription.
| Regulation | Covers | Requirement | AuraDPP Service |
|---|---|---|---|
| GPSR (EU 2023/988) | Product safety | Responsible Person | From €99/mo |
| PPWR (EU 2025/40) | Packaging compliance | Authorised Representative | From €99/mo |
| ESPR / DPP | Product sustainability | Digital Product Passport | From €49/mo |
PPWR Compliance for Amazon Sellers
Amazon has begun requesting PPWR compliance documentation from sellers shipping to EU marketplaces (Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl, Amazon.se). Sellers without a valid PPWR Authorised Representative may face listing restrictions or account health warnings. AuraDPP provides the required appointment documentation within 24 hours of signup.
How to Appoint a PPWR Authorised Representative
Appointing AuraDPP as your PPWR Authorised Representative takes approximately 10 minutes: (1) Sign up at auradpp.com and select the PPWR AR service; (2) Provide details about your packaging types and annual packaging volumes placed on the EU market; (3) AuraDPP issues a signed PPWR Authorised Representative appointment letter within 24 hours of receiving complete documentation; (4) AuraDPP registers in the relevant EU EPR systems on your behalf; (5) Annual reporting is handled by AuraDPP — no action required from you.
Frequently Asked Questions: PPWR Authorised Representative
- Is a PPWR Authorised Representative required for all non-EU sellers?
- Yes. Any non-EU company that places packaged products on the EU market must appoint a PPWR Authorised Representative established in the EU. AuraDPP provides this service from €99/month.
- What is the difference between PPWR and GPSR compliance?
- GPSR covers product safety — the product itself must meet EU safety standards. PPWR covers packaging — the packaging must meet recyclability requirements and an Authorised Representative must handle EPR registration. Both are required for most non-EU sellers of physical goods.
- When does PPWR compliance become mandatory?
- PPWR (Regulation 2025/40) entered into force in 2025. The Authorised Representative obligation applies from the date of entry into force. Non-EU sellers should appoint an AR immediately to avoid compliance gaps.
- Does AuraDPP handle EPR registration under PPWR?
- Yes. AuraDPP registers on your behalf in the relevant EU Extended Producer Responsibility (EPR) systems, reports your annual packaging volumes, and maintains all required documentation.
- Can one PPWR Authorised Representative cover all EU countries?
- AuraDPP's EU-based entity covers the PPWR Authorised Representative requirement across the EU. Some countries require separate national registrations, which AuraDPP handles as part of the service.
Check whether your products require a PPWR Authorised Representative using the free GPSR & Compliance Checker. — Goran Matejic, LIMASE s.r.o. (AuraDPP), Bratislava, Slovakia | PPWR Official Text (EUR-Lex)