EU Authorized Representative for Indian Sellers | AuraDPP

Indian sellers placing covered products on the EU market may need an EU-based responsible economic operator under applicable EU product legislation, including GPSR (EU 2023/988), which entered into force on 13 December 2024. Whether a dedicated EU Authorized Representative is required depends on the product, applicable legislation, and supply chain structure. AuraDPP provides EU AR service from €99/month with fast setup — accepted by Amazon EU, eBay, Etsy, and all major EU marketplaces.

Do Indian Amazon FBA Sellers Need an EU Authorized Representative?

Indian sellers of covered consumer products sold on the EU market typically need an EU-based responsible economic operator under GPSR. For most Indian Amazon FBA sellers selling directly to EU consumers without an EU-established importer, appointing an EU Authorized Representative is the practical solution. Amazon may deactivate listings where no responsible economic operator is designated. AuraDPP provides a registered EU address in Bratislava, Slovakia (EU member state) from €99/month.

Indian Industries Most Affected by GPSR

India's major EU export industries — textiles and garments, leather goods, handicrafts, electronics, pharmaceuticals, and agricultural products — are all subject to GPSR EU AR requirements. Indian Amazon FBA sellers in categories such as clothing, home décor, and electronics must comply immediately.