AliExpress EU Compliance for Non-EU Sellers
Stand: July 2026. AliExpress is one of the largest e-commerce platforms in the EU, with millions of products sold to EU consumers daily. If you sell through AliExpress to EU customers and are not established in the EU — whether you are based in China, the US, Turkey, or any other non-EU country — you are required under the General Product Safety Regulation (GPSR, EU 2023/988) to appoint a Responsible Person in the EU. AuraDPP provides this service from €99/month.
AliExpress, as a Very Large Online Platform under the EU Digital Services Act, is required to enforce GPSR compliance for all EU product listings. AliExpress has implemented compliance verification processes and requests Responsible Person documentation from non-EU sellers. AuraDPP's registered entity in Slovakia (EU member state) satisfies the GPSR Responsible Person requirement for AliExpress and all other EU sales channels.
AliExpress and EU Product Safety Law
The EU has significantly tightened enforcement of product safety rules for cross-border e-commerce platforms. The combination of GPSR and the Digital Services Act means that AliExpress must verify compliance before allowing product listings and must remove non-compliant products. Chinese sellers on AliExpress are among the most affected, as China is the largest source of non-EU products entering the EU market.
What Chinese AliExpress Sellers Need to Know
Chinese sellers on AliExpress face specific compliance requirements when selling to EU customers. Under GPSR, the Responsible Person must be established in the EU — a Chinese company or individual cannot serve as their own Responsible Person. AuraDPP provides Chinese sellers with an EU-based Responsible Person (Slovakia) that satisfies GPSR Article 4. See also the Chinese-language AuraDPP compliance guide.
AliExpress vs. Amazon: EU Compliance Comparison
| Requirement | AliExpress | Amazon EU | AuraDPP Covers |
|---|---|---|---|
| GPSR Responsible Person | Required | Required | ✓ Both |
| EU address on listing | Required | Required | ✓ Both |
| DSA compliance | Required (VLOP) | Required (VLOP) | ✓ Both |
| Declaration of Conformity | Required for regulated products | Required for regulated products | ✓ Templates provided |
Frequently Asked Questions: AliExpress EU Compliance
- Is GPSR compliance required for AliExpress sellers?
- Yes. GPSR applies to all physical products sold to EU consumers, including through AliExpress. Non-EU sellers must appoint a GPSR Responsible Person established in the EU. AuraDPP provides this service from €99/month.
- Can a Chinese company be its own EU Responsible Person?
- No. The GPSR Responsible Person must be established in the EU (an EU member state). A Chinese company cannot serve as its own Responsible Person. AuraDPP, established in Slovakia, provides this service for Chinese sellers.
- Does AliExpress check GPSR compliance?
- Yes. AliExpress is classified as a Very Large Online Platform under the EU Digital Services Act and is legally required to verify GPSR compliance. Non-compliant listings are removed from EU-facing pages.
Check your AliExpress products using the free GPSR Compliance Checker. — Goran Matejic, LIMASE s.r.o. (AuraDPP), Bratislava, Slovakia | GPSR Official Text (EUR-Lex)